Logo Questionnaire and Design Agreement

This Logo Questionnaire and Design Agreement are the first steps in creating a brand identity that truly reflects your organization. Before opening Adobe Illustrator, I take the time to get to know you, your values and your vision. A great logo is more than just a graphic—it’s a strategic visual representation of your story and purpose.

The questions below are designed to help guide the creative process by providing insight into your goals, your audience, and the look and feel you’re drawn to. This information allows me to craft a logo that is not only visually strong but also meaningful, practical, and aligned with your long-term brand direction. You are welcome to skip any section you have no preference for, or wish to leave in my hands. — Yours in success, Lori.

First Name

Last Name

Position/Title

Business or Organization Full Name

Landline

Extension

Cell Phone

1. Fonts you like. Describe the font styles you’re drawn to, or copy and paste links from Google Fonts, Adobe Fonts, etc. You can also upload font samples or screenshots using the "Choose File" button below.

2. Logo inspiration and style preferences. Share a few logos you find visually appealing. You can upload screenshots or include URLs. For each, briefly note what you like—such as the layout, style, colour palette, typography, or overall vibe. Feel free to describe the kind of style you're drawn to using words like modern, clean, playful, bold, traditional, minimalist, or community-focused. All styles are welcome—this helps guide the creative direction.

3. Colour preferences, references or mood board samples. Share any HEX codes, colour palettes, or visual references that reflect your desired look. You’re welcome to upload screenshots, mood board images, or anything that helps convey the look and feel you’re aiming for.

4. Elements or colours to avoid. Are there any specific colours, styles, symbols, or design elements you’d prefer not to see in your logo? Let me know what doesn’t align with your vision or brand, if anything.

5. Logo usage and placement. Where will the logo be used? (e.g., website, business cards, signage, uniforms, vehicles, packaging, social media, etc.) Please upload any photos or mockups you have showing where the logo will appear—such as your storefront, vehicle, signage, or product packaging. This helps ensure the design works across all applications.

6. Include your tagline, or a few for me to choose from here. If not, I’m happy to suggest one for you. Taglines are typically 3 to 5 words in length. Feel free to share any words, themes, or phrases you’d like reflected in the messaging. You may not always use the version of your logo with a tagline, but in some situations, it can be helpful to have one prepared.

I confirm that I am hiring Graphic a la Design to develop a logo, as per the estimate provided via email. I understand that my package includes up to two rounds of revisions, and that a fee of $75 per hour will apply to any additional revision work. I understand that any work outside the original scope (e.g., additional revisions, alternate layouts, or extra file formats) will be billed separately. I understand that final balance payment is due upon completion. Once the payment is made, the logo package and collateral will be sent via WeTransfer or TransferNow I understand that I will receive full copyright ownership of the final logo and logo collateral upon full payment.

Typed Full Name (This serves as your digital signature and agreement to the terms above)

Today's Date

"When you hire a logo designer, you're not just commissioning a graphic—you're trusting someone to translate your values, your vision, and your voice into a single mark that speaks for you."

Lori Thompson

Creative Director, Graphic a la Design

Visit other portfolio pages:

Logos | Websites | Editorial & Design | Promotion | Packaging

Learn more about what we can offer you:

Logos & Branding | Website Design & SEO | Print Design & Packaging | Social Media | Photography & Video