Logo Design, Branding and Marketing

Branding is the life of a company — its heart and soul.

No more countless searches for ‘Logo Designer Near Me’ or ‘Graphic Designer Near Me’ — Graphic a la Design creates unique logo designs and builds brands for clients in a variety of industries, from small start-ups, to large multi-national organizations. Lori has a wealth of graphic design expertise and experience when it comes to colour branding and typography (fonts), including the psychology behind ensuring the right choices are made during the logo design process to attract your target market.

With over 29 years of experience designing logos, Graphic a la Design knows how to make your branding and logo design effective. Colour, typography, fonts, graphics and design are our language.

Having a strong brand strategy and brand identity adds purpose, consistency, emotion and customer loyalty to your business. Graphic a la Design can help develop your brand strategy and identity with:

Logo design, click to visit our logo portfolio
Business naming and company tag lines
Mission, vision and value statements

LOGO DESIGN

A well-designed logo is a cornerstone of your brand and your visual identity. It should be used in all communication and transferable to various print and digital applications. Graphic a la Design will provide you with all the file formats you need to achieve this. All Graphic a la Design ‘Logo Collateral Packages‘ includes the following:

All raw files, we hold nothing back, you get it all
Professional vector formats, scalable to any size, for any use. Many design studios do not offer this!
In-office logo formats (generic options for daily use)
Secondary logos (horizontal, vertical, square), if required
Branded social media profile logos
Website and favicon logos
Patterns, textures and other graphic elements

Review our packages below and choose what’s right for you.

Logo/Brand Identity and Style Guide

This is your personalized guide to everything you need to know about your logo. Never again forget font names or colour codes in your logo with this custom multi-page guide. Don’t know when to abbreviate your company name or when to spell it out in full? Or, how about what hashtags to use? No worries, we cover that, too!

Your ‘Brand Identity and Style Guide’ document contains a full-colour print and digital colour pallets, font names and weights, file type explanations as well as the do’s and don’ts of using your logo.

For brand consistency, this document should always be shared with anyone reproducing your logo. Click to visit our logo portfolio.

Option One —
Bring 'Your' Own Logo IDea Package

Do you have a sketch or concept in mind but need it professionally designed? Or maybe you have a simple or flat logo that needs to be computer-generated into a high-quality, scalable format?

Perhaps you have an older logo file that needs to be converted into vector format for flawless reproduction. Or maybe your logo* has served you well for years, but it’s time for a modern refresh to stay competitive in your industry.

With the ‘Bring Your Own Logo Idea’ package, Lori will bring your vision to life, enhancing and refining your concept while also providing a few spin-off ideas to give you additional creative options.

*Like fashion, not every logo stands the test of time. Rest assured, our process starts with a consultation to completely understand your goals and vision. Then, we decide together if your logo is altogether past its prime or, if it simply needs a refresh.

OPTION TWO - PREMIUM LOGO DESIGN Package

Are you a sole proprietor, start-up, growing business, or established corporation looking for a professional, custom-designed logo? Lori will take the time to understand your vision, industry, and audience to create a logo that truly reflects your brand.

At Graphic a la Design, we know logo design can be overwhelming, which is why we take the time to ensure your logo style aligns with your brand ambition—whether it’s luxurious, geometric, organic, youthful, abstract, or sophisticated.

Maybe your business needs a bold wordmark or a classic emblem. Or perhaps a lettermark, brandmark, or combination mark would work best. This package is fully customizable, ranging from a clean, flat identity icon to an intricate 3D logo design.

Alternatively, perhaps you have a complex, custom logo design in mind that you need Lori’s computer graphic design skills to implement. This option works for elaborate or more involved or intricate logo designs as opposed to the more simplified logo in the ‘Bring Your Own Logo’ option. Lori will work from a sketch provided or from information gathered during a complimentary consultation.

OPTION THREE - Ultimate Package with Logo, Brand Identity Kit and Business pack

Are you starting a new corporation, evolving an existing one, or taking your business to the next level? This comprehensive branding package goes beyond a logo—it establishes your entire brand identity with a cohesive, strategic design that speaks to your audience.

Lori will collaborate with you to fully understand your business, industry and clients, ensuring every element supports your mission, vision and goals. A strong brand identity isn’t just about a logo—it’s about how your brand is perceived everywhere it appears, whether on a business card, digital ad, corporate brochure, or even a highway billboard.

This ultimate package delivers a fully adaptable brand identity, built to work seamlessly across digital, print and large-scale applications.

This package includes multiple logo concepts presented in a professionally designed format, two sets of edits to refine and perfect your final selection, and all essential file formats from the Logo Collateral Package for seamless use across digital, print and large-scale production. A customized Brand Identity Kit, including branding standards to ensure consistency across all platforms, and a Business Pack to kickstart your marketing.

More than just a logo, this is a complete brand identity—ready to launch, refresh, or take your business to new heights.

Your brand should be reinforced through all marketing material

MARKETING AND PROMOTIONAL MATERIAL

Graphic a la Design offers an extensive range of marketing and promotional materials to support your brand beyond your logo design. Building upon your brand and logo, we can create unique brand-building collateral such as: