Logo Design, Branding and Marketing
Branding is the life of a company — its heart and soul.
No more countless searches for ‘Logo Designer Near Me’ — Graphic a la Design creates unique logo designs and builds brands for clients in a variety of industries, from small start-ups, to large multi-national organizations. Lori has a wealth of graphic design expertise and experience when it comes to colour branding and typography (fonts) — including the psychology behind ensuring the right choices are made during the logo design process to attract your target market.
Do you have an existing brand or logo that needs a refresh? Perhaps just a logo concept you sketched on a scrap of paper? Or are you starting your branding from scratch? Regardless of where you are in your branding journey, Graphic a la Design will collaborate with you, learning about your business, target market, and competition to design a logo and a brand that reflects exactly who you are.
Having a strong brand strategy and brand identity adds purpose, consistency, emotion and customer loyalty to your business. Graphic a la Design can help develop your brand strategy and identity with:
- Logo design, click to visit our logo portfolio
- Business naming and company tag lines
- Mission, vision and value statements
BRANDING, PROMOTION AND MARKETING
Graphic a la Design can build or revive your business. We will collaborate with you, we want to learn about your target market and your competition.
Brand Strategy and Brand Identity, the “thinking” behind your brand. It adds purpose, consistency, emotion, flexibility, employee, loyalty, competition. We can help with:
• Business naming and company tag lines
• Mission, vision and value statements
• Logo design, click to visit our logo portfolio
With over 25 years of experience designing logos, Graphic a la Design knows how to make your branding and logo design effective. Colour, typography, fonts, graphics and design are our language. Click to visit our logo portfolio
A well-designed logo is a cornerstone of your brand and your visual identity. It should be used in all communication and transferable to various print and digital applications. Graphic a la Design will provide you with all the file formats you need to achieve this. All Graphic a la Design’s logo package options include the following:
- Full copyright to your logo (we provide all raw files)
- Professional vector formats, scalable to any size, for any use. Many design studios do not offer this!
- In-office logo formats (generic formats for day-to-day use)
- Branded social media profile logos
- Secondary logos (horizontal, vertical, square), if required
- Patterns, textures and other graphic elements
Review our packages below and choose what’s right for you.
Option One — Bring Your Own Logo IDea
Maybe you have a rough sketch on paper or an idea on your mind you’d like computer generated? Or perhaps you have a logo in an older format that you need illustrated into vector format for flawless reproduction?
Alternatively, maybe you have a logo that has worked* for years, but you are looking for a refresh to stay current with your target market and industry — something more with the times, creative and persuasive.
Either way, with the Bring Your Own Logo Idea option, Lori will bring your concepts and ideas to life. In addition, she will work her design magic to provide a few spin-off ideas so that you have a variety to choose from.
Bring Your Own Logo includes several pages of design options and sets of edits to ensure your logo reflects exactly what you have in mind. It also includes all the features and formats listed above.
*Like fashion, not every logo stands the test of time. Rest assured, our process starts with a consultation to completely understand your goals and vision. Then, we decide together if your logo is altogether past its prime or, if it simply needs a refresh.
Option two - Premium Logo Design
Are you a sole proprietor, start up or small business? No problem. Graphic a la Design will happily work through the entire creative process with you. We will collaborate to understand your client-base, vision, products and services. Knowing a unique logo sets business and brands apart from others on the block, we will design a logo that makes you stand out from the rest — showing your customers who you are!
The premium logo design includes several pages of graphic design options to choose from and edits to ensure your logo reflects your presence and vision. This option includes a Specification and Brand Use Guide customized to your business, by Graphic a la Design, as well as all the features and formats listed above.
Option THREE - ULTIMATE Logo Design
Are you a new corporation, organization or an existing company who is evolving or rebranding? No problem. We will collaborate to understand your business, industry, client-base, mission and vision. With that information, we’ll generate logo design ideas that support your business goals.
The ultimate logo design includes several pages of graphic design options to choose from and edits to ensure your logo embodies what your company represents on a regional or global scale.
It also includes a Specification and Brand Use Guide customized to your business, by Graphic a la Design, as well as all the features and formats listed above.
MARKETING AND PROMOTIONAL MATERIAL
Graphic a la Design offers an extensive range of marketing and promotional materials to support your brand beyond your logo design. Building upon your brand and logo, we can create unique brand-building collateral such as:
- Business stationery and forms (letterhead, business cards, invoices, referral pads, etc.), available in both print-ready and digital formats
- Media announcements, direct mail, email and social media, Facebook Pixel
- Advertising and media style guides
- Storefront signage and vehicle wraps
- Retractable and trade-show banners
- Apparel, pens, mugs, water bottles, lapel pins and more
- Annual and corporate reports
WHITE LABEL DESIGN
Are you a busy design, promotional, branding or marketing company looking for someone to help with your overflow? Reach out, we are for hire!