Branding is the life of a company — its heart and soul!
At Graphic a la Design, we believe successful design is built through genuine collaboration between our clients and our team. We will work alongside you from the initial contact through to job delivery. We will ask pertinent questions about your goals, potential and existing clients and competition; discuss with you, your deadlines and budget.
We encourage you to read through the testimonials throughout this website, on Google Reviews and on our social media pages. These authentic messages are endorsements of Lori’s professionalism and commitment to her clients and their business success.
What’s the pineapple all about? It is a symbol of welcoming and hospitality — you are sure to see at least one during an office visit. Lori has loved anything “pineapple” since the fall of 1999. While visiting family in California, Lori complimented her great aunt’s pineapple necklace pendant. Her aunt replied with the following quote by Kat Gaskin, “Be a Pineapple: stand tall, wear a crown, and be sweet on the inside.”
Over the years, Lori has accumulated many things “pineapple” including this little lamp her husband purchased for her. He thought of the idiom, “The light just goes off with creative people” — just like it does with Lori.
View the list of services below and see how Lori can bring advantage and value to your company. Some samples of work can be seen on our portfolio pages however, due to contractual restrictions with a few of our corporate and trade clients, not all work is posted. Although we are not permitted to post on the Internet or through social media, we would be happy to show the portfolio items to you, in person. Please reach out!
With so many design studios out there, why choose Graphic a la Design?
Simply put, we offer affordable and effective solutions that will help you stand out, in all the right places.
BRAND, PROMOTION AND MARKETING
Graphic a la Design can build or revive your business. With the three pillars of sustainability in mind: people, planet and profit. We will collaborate with you, discussing your target market and your competition. Once we have created your brand strategy and brand identity, we will then create your brand guidelines — your go-to-guide!
Brand Strategy and Brand Identity (read our branding blog)
• The “thinking” behind your brand
• Purpose, consistency, emotion, flexibility, employee, loyalty, competition
• Naming and tag lines
• Mission, vision and value statements
• Logo design (see below)
• Business collateral (letterhead, business cards, etc.)
• Templates for business operations
• Storefront signage and vehicle wraps
• Press announcements
Promotion and Marketing (read our marketing blog)
• Direct mail, email and social media campaigns
• Advertising and media style guide
• Retractable and trade-show banners
• Lapel pins
• Apparel, pens, mugs, water bottles, and more
• Annual and corporate reports
Should I just design it myself? (read our blog!)
As part of your brand identity, a well-designed logo is transferable to all print and digital media applications and should be used in all communications — paper and on-line. We don’t skimp on formats, we provide you with it all.
With over 25 years of experience designing logos, we are confident we know how to design your logo, no matter what your business does.
What if I need a logo refresh, not a complete redesign?
Yes, we offer that, too! If your company is established with a recognizable logo, a refresh may be a better option than a complete re-design. We will ensure the makeover is up-to-date, persuasive, creative and designed for today’s audience.
Note: Not every logo stands the test of time. There is a significant time commitment variance between a logo refresh and complete redesign. Before we begin, we will consult to better understand your goals then decide together if your logo is altogether past its prime or, if we simply need to change what’s not working.
I have an idea sketched out, can Graphic a la Design computer illustrate it for me?
Absolutely! We will even provide a few additional options with our design expression at no extra cost. Do you have a logo in JPG format and need it illustrated as a vector? No problem, we can do that, too!
Regardless of the complexity of the logo design, your final logo package will always include:
• Full copyright to your logo
• Professional vector formats (scalable to any size, for any use — you’d be surprised how many designers do not supply this)
• In-office logo formats (generic formats for day to day use)
• Branded social media profile logos
• Secondary logos (horizontal, vertical, square) if required
• Patterns, textures and other graphic elements
SPECIFICATION AND BRAND USE GUIDE
Never wonder what fonts or colours were used on your logo ever again with this custom 6-12 page guide (visit our Facebook page for examples) containing full-colour pallet (Pantone, CMYK, RGB, HTML and greyscale colour conversions), font names and weights, file type explanation and the do’s and don’t of your logo. For brand consistency, this package should be forwarded to anyone reproducing your logo.
We offer an extensive range of business stationery and marketing material design that go beyond adding your logo and contact information. We will use your own original branding style to create something unique and identifiable. Once your design is set, we will provide print-ready files for the printer of your choice. Should you need assistance printing, we would be happy to help.
Note: All letterhead come complete in both print-ready and digital formats (MS Office Word template).
WEBSITE DESIGN, HOSTING, DOMAINS, EMAIL, SSL and SEO
An affordable way to draw traffic to your business. We are a one-stop-shop for domains, hosting, websites and SEO. We can build and maintain it, or build your site then train you and your staff.
Our responsive websites (desktop, mobile and tablet friendly) are professionally designed to align with your industry standards. All come with Stock photos, photo correction/editing of client-supplied photos; and social media integration. Search Engine Optimization (SEO) includes image compression, Alt tags on images, content keywords, indexing, page crawl, sitemap submissions (Google and Bing), and more.
COPYWRITING, EDITING AND TRANSLATION
Our experts offer copywriting, editing and translation services. We have extensive knowledge of multi-sector copy stylebooks, ensuring the production of clear, high quality written material that is consistent with the sector of your business and contemporary English.
We are experienced at formatting and designing accessible print and online communications and documents using Barrier-Free Accessible Design, Design Best Practices, Clear Print Guidelines, Accessibility for Ontarians with Disabilities Act (AODA) and Web Content Accessibility Guidelines (WCAG).
We offer Spanish, French and English translation services for your next bilingual or trilingual print or online document.
BROCHURES, CATALOGUES AND MAGAZINES
Using grids and font couplings, we add precise contrast and visual hierarchy to draw in your audience. From the detailed design of high-end magazines, corporate brochures and catalogs, we have over two decades of experience of creating stunning, effective and accessible print communications.
It is estimated the average consumer spends less than a second scanning shelves, and in that time, will make a decision on whether or not to purchase. The proper packaging will sell your product while keeping it safe and protected.
PHOTOGRAPHY AND PHOTO EDITING
Whether you require traditional portrait photography or family photos outdoors at your favourite location, we will capture moments that can be shared with generations.
We also offer clients custom, on-their-premise product photography, as well as the cost-efficient and time benefit of stock photos.
Do you have an event coming up or need to promote a product or service? Do you need more followers or online presence? The social media landscape is continually evolving and progressing. We can support and integrate social media into your business or brand by developing a strategy then assisting with content creation and page development. In addition, we offer consultation and training services that include all the in’s and out’s of analytics including effective posting times, successful digital branding practices and strategic content writing/design.
We will film your business, team, products and services then create a video to promote and educate your existing and potential customers. These captured moments showcasing mission, vision and goals will build awareness around your business and attract your targeted audience. Options include brand videos, special event videos, expert interview videos, explainer video and testimonial videos. We will work with you to develop a script, set up your business for filming, organize the footage and more.
"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." — Sir Richard Branson
File security, payment terms, legal and copyright
You can be rest assured, your files are safe. Our computer software and hardware are up to date. We secure all client files with backups every three hours.
Payment is accepted by cash, cheque, e-transfer, direct deposit or wire transfer. Wire transfer fees will be added to all International client invoices.
A 50% deposit is required prior to the first proof. Balance is due upon completion of the project(s). HST will be added to all invoices.
All deposits and final payments are non-refundable and non-transferable. Full payment for social media monthly work is due on the first of each month.
Click to read Graphic a la Design’s terms. All stock photos supplied by, or purchased through Graphic a la Design remain under the terms of the download license.
We can direct you towards information about the Marrakesh Treaty, copyright, intellectual property, ownership and record searches.